Petrol insights and dashboards offer valuable tool for making smart management decisions based on facts and data from the market, thus allowing efficient resource allocation. Additionally, it provides insights into market shares within the petrol industry, enabling prompt responses to market changes. Petrol stations gain a competitive edge by accessing competitor information on a branch level and provide insights into trends in customer behavior.
Benefits
Customer Loyalty
Market overview
Brand/Branch performance
Refuelling habits
Duration and purpose of the visits
Examples
Low customer loyalty
In the Central Bohemian Region region, one of the top 3 brands struggles with the lowest customer loyalty.
Missed profits
Despite customers stopping at petrol station on D1 with fuel level below 20%, only 10% of them choose to refuel.
Price sensitivity
Brand A faces challenges with highly price-sensitive customers who are inclined to switch brands for a lower price.
Maximising business potential
Almost 80 % of vehicles spend more than 20 minutes at the petrol station.
Visualizations
How data can boost your business
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