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Petrol

Gain competitive advantage through data-driven decisions

About

Petrol insights and dashboards offer valuable tool for making smart management decisions based on facts and data from the market, thus allowing efficient resource allocation. Additionally, it provides insights into market shares within the petrol industry, enabling prompt responses to market changes. Petrol stations gain a competitive edge by accessing competitor information on a branch level and provide insights into trends in customer behavior.

For
Petrol stations providers
Retailers nearby

Benefits

Market Shares in the Petrol Industry

Analysing the distribution of market shares among companies leading to strategy optimalisation.

Optimisation of Open Hours and Staff Scheduling

Analysing data to optimise operating hours and staff schedules, ensuring efficient resource utilisation and meeting peak customer demand.

Branch-Level Competitor Information

Gathering detailed insights on competitors and their customers to enhance competitiveness.

Loyalty Analysis through Customer Behaviour Monitoring

Utilizing customer behaviour data for loyalty analysis, improving customer retention strategies and overall satisfaction.

Improve Demand Forecasting

Utilising data analytics for accurate prediction of future demand trends, optimizing inventory management and ensuring product availability.

Examples

Start a marketing campaign (Pay to Fuel, Offers).

Low customer loyalty

In the Central Bohemian Region region, one of the top 3 brands struggles with the lowest customer loyalty.

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Action:
Start a marketing campaign (Pay to Fuel, Offers).
Price and strategy adjustments.

Missed profits

Despite customers stopping at petrol station on D1 with fuel level below 20%, only 10% of them choose to refuel.

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Action:
Price and strategy adjustments.
Price strategy optimalization.

Price sensitivity

Brand A faces challenges with highly price-sensitive customers who are inclined to switch brands for a lower price.

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Action:
Price strategy optimalization.
Offer refreshments and meals.

Maximising business potential

Almost 80 % of vehicles spend more than 20 minutes at the petrol station.

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Action:
Offer refreshments and meals.

How data can boost your business

Are you interested in our data products? Didn’t you find your business area in the areas we cover? Get in touch with us!
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